What we are building

Foundation

Establish the company. Define the principles. Build the brand.

• Company formation and legal structure
• Brand identity and design system
• Website and public presence
• Core philosophy and design principles

complete

Research and architecture

Define the intellectual foundation, the platform architecture, and the product portfolio.

• Theoretical research and academic grounding
• Platform architecture: shared database, MemoKit protocol, lens apps
• Product definitions and the paper product metaphor

complete

AI research and Memo development

Parallel tracks: building Memo while studying the AI landscape for on-device intelligence.

• Small language model landscape survey
• MLOps and development lifecycle study
• Apple on-device AI deep dive
• Hands-on SLM development and fine-tuning
• Memo engineering: GRDB, SwiftUI, share extension, widgets
• MemoKit framework development

current

Memo ships

First public release of the first Analog product.

next

Platform expansion

Additional lens apps on the shared database. On-device AI integration via small language models on Apple Silicon. Journal and Planner as the next lenses.

planned

The full graph

All lenses operational on the shared graph. On-device intelligence that surfaces connections, patterns, and meaning in your information -- without any of it leaving your device.

planned